Well, the Wander Beauty mascara is valued at $24 and the Model Co is actually a highlighting cream trio valued at $22. I don’t expect every box to just “get me.” There will always be hits and misses. There are no comparable boxes that provide full size high-end samples for $15. Not to mention, Allure then turns around and includes or mails out an additional full size sample often. Customer service is also speedy when ordering through Amazon. Beats the heck out of Sephora Play @ $10.