Strategic decisions were made to grow the business even further across all teams, including business and editorial, and included bringing on a former employee from Birchbox, a subscription box for makeup, hair care and skincare. Furthermore, putting together the box is a newsroom-wide and collaborative effort and is something editors across editorial operations works on.

• Our editors work to inform you of and introduce you to the best products each month, and while Allure is the beauty expert, we understand that everyone's beauty routine is different. Some products may be a better fit to some more than others, but that's part of the fun and part of the service our editors provide: helping you learn about new products. We encourage you to share your samples with your friends, and hopefully next month's box will include products you will enjoy! There are some great forums online for sample exchanging, and we hope you reach out to other subscribers to swap for something you'll love.
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