Lee inherited the business when she took over as editor a little more than three years ago, and with a team that includes Jill Friedson, the vp of marketing across the Condé Nast Beauty Collection, the subscription service has seen significant growth since then. At the end of last year, revenue for the box increased by 51 percent year over year and is projected to increase by 68 percent by the end of this year.
• I did not like anything in my box: Our editors work to inform you of and introduce you to the best products each month, and while Allure is the beauty expert, we understand that everyone's beauty routine is different. Some products may be a better fit to some more than others, but that's part of the fun and part of the service our editors provide: helping you learn about new products. We encourage you to share your samples with your friends, and hopefully next month's box will include products you will enjoy! There are some great forums online for sample exchanging, and we hope you reach out to other subscribers to swap for something you'll love.